The Keppel Group is a Singapore multi-billion dollar conglomerate, with eleven listed subsidiaries, that operates in 27 countries including Azerbaijan, Brazil, Germany, the Middle East, Nicaragua and the USA.

The new Keppel wordmark design is implemented throughout the Group's subsidiaries to achieve a distinct and cohesive identity within the Group. To apply the Keppel Group's system of environmental and signage application, all signing mediums are audited, studied, and evaluated for implementation.