The Keppel Group is a Singapore multi-billion dollar conglomerate, with eleven listed subsidiaries, that operates in 27 countries including Azerbaijan, Brazil, Germany, the Middle East, Nicaragua and the USA.
The strategic objective ensures that the Keppel name is easily recognised in the many international markets the group operates in. 'Keppel' is no longer just a name, but a global brand that is consistently identified with quality, reliability and innovation.
The new corporate identity is a predefined system of colourways, a standardisation of visual expression as well as emotional impression, through design, layout and applications.
“One Team. One Identity. One Vision.” Those words by the late Mr. Sim Kee Boon, the then Chairman of Keppel, were taken as the starting point to commence work on the design job.
The design forged a distinctive and cohesive identity within the Group which is recognised as a global brand that is consistently identified with quality, reliability and innovation